As you prepare your audience appeals for the 2021 fundraiser, here are some areas to focus on:
- We retained curated programming despite COVID-19.
- We updated our automation software and hardware to handle pre-recorded content. We can now offer a mix of live in-studio shows, pre-recorded shows, and ‘curated playlists’ from our digital music library. This gives us greater flexibility for future program offerings.
- We continued to add new music to our library while digitizing our physical collection for programming use. Listeners get better shows from on-site programmers who are only allowed access to the digital library, and our ‘curated playlists’ can be more diverse with each new addition to the digital library.
- We invested in things to protect staff members from COVID – mic covers, sanitizer, cleaning supplies, etc, to keep staff safe and healthy.
- We upgraded our 2nd studio in September to match the technology in our main broadcast studio. Click here for details.